Always looking to learn and innovate, Roshan branched out as an entrepreneur and business leader when he founded Encompass in 1996. Initially set up as a creative event agency, Encompass grew to become a full-service experiential marketing and brand communication company, with services spanning event management, BTL, and content creation. As part of Encompass, Roshan worked with brands like Hewlett-Packard, Nokia, Godrej, Colgate-Palmolive, HSBC, and Pepsi − developing engagement plans, brand launches, and activation campaigns.

As Managing Director, Roshan shepherded Encompass to its current position as India’s top experiential marketing agency in just a decade. In 2008, the world’s largest media group WPP acquired a stake in the company. Later, in 2015, Encompass partnered with Geometry, an Ogilvy group venture, to offer bigger and better solution-centric offerings to clients, including rural marketing, shopper marketing, urban activation, experiential, and content. Retitled Geometry Encompass, the company has already achieved an annual turnover of 50 million USD and is ranked among India’s most awarded, biggest, and best BTL agencies.

Concerned by the lack of suitable formal avenues for training in radio and television anchoring in India, Roshan partnered with EMDI Institute of Event Management to set up the EMDI Encompass Institute of Radio Management in 2006. Adding yet another feather to his hat, Roshan made his directorial debut under the banner of Shah Rukh Khan’s production house Red Chillies Entertainment in 2011. The same year he invested in the digital creative agency The Glitch, which was then in its early stages. The company has since become one of India’s top three independent digital agencies, and was acquired by GroupM (part of the WPP group) in 2018.